![]() “ It's a rebellious, optimistic, and energetic shade that takes last year's Pantone colour (Very Peri) and mixes it with red for strength and impact. Neale Whittaker, Luxaflex brand ambassador, says Viva Magenta is “not for the faint-hearted”. This powerful colour is brave and fearless, with an exuberance that promotes a joyous and optimistic celebration.Īccording to Laurie Pressman, vice president of the Pantone Colour Institute, amid the ongoing epidemic, Viva Magenta stands for assurance, confidence, and connectivity in a world struggling to get back on its feet. Brave and fearless, a pulsating colour whose exuberance promotes optimism and joy," Pantone posted to Instagram.Īt a time when there are some negative events dominating our world––from warfare to natural disasters––the Viva Magenta colour alludes to the vigour and strength needed to pave the way for a more positive future.Įncouraging self-expression, Viva Magenta is a vibrant and complex shade of blood red that is a study in contrasts, incorporating both warm and cold tones. It is a shade rooted in nature, descending from the red family and expressive of a new signal of strength. This year’s colour, according to the institute, is PANTONE 18-1750: Viva Magenta.ĭescribed by Pantone as, " an unconventional shade for an unconventional time: a new vision," Viva Magenta is a refreshing pick when compared with the pastel and purple hues chosen in previous years. Introducing Viva Magenta – the most trending colour of 2023Įvery year, the Pantone Colour Institute release their colour of the year––a tone they predict will dominate trends and determine the shade of everything from interiors to clothing.
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